224 Kari Saitowitz – Behind the Scenes of Building a Fitness Brand

Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC.

Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi where she focused on building equity for powerhouse brands and launching new product innovations. She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of Business at University of Pennsylvania.


What you’ll learn

  • The process of developing the Fhitting Room Brand
  • How and why they chose green for their logo
  • How to build a brand presence within a community

Episode Timeline

  • 00:49 Thanks to our podcast partner Gym Sales
  • 01:12 What’s coming up on this week’s show
  • 02:25 Thanks to our podcast partner GymSales
  • 03:26 Background to this weeks interview
  • 04:34 Kari explains the process of developing the Fhitting Room Brand
  • 08:30 How and why Kari chose Green for the logo
  • 10:50 Has the Fhitting Room brand evolved over time?
  • 14:21 How does a strong brand build trust in a community and with consumers?
  • 16:30 What is the process for hiring coaches for the business?
  • 19:32 How do you ensure your coaches remain engaged in the business?
  • 24:53 Message from Medallia
  • 23:35 Is there anything you would change about the Fhitting Room brand now?
  • 25:38 FITBIZPIRATION: How to build a brand presence within a community
  • 27:22 Special Announcement: Fitness Industry Technology Summit 2019
  • 29:27 Message from our podcast partner Myzone
  • 29:59 Precor Quick Fire Five with Steve Lesnard
  • 32:03 Message from our podcast partner Precor
  • 32:43 Special offer from Active Management

Precor Quick Fire Five Guest, Steve Lesnard

Steve Lesnard

Resources our experts shared in the show

Kari Saitowitz: Website | Twitter | Facebook

Apps recommended by Steve: Notability

Book recommended by Steve: Third Door

Sponsors

GymSales

Precor

Myzone

Advertiser

MXM Medallia

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25 Things To Know About Plant-Based Nutrition

We’re kicking off our quarter-of-a-century celebration with 25 things you need to know about eating a whole-foods, plant-based diet. While everybody (and every body) is different, a plant-based approach to eating is scientifically proven to improve health, lower the risk of disease, and much more. Here’s everything you need to know about taking the plant-based plunge:



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225 How to use data to shape the customer experience

Steve Lesnard

Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand Steve Lesnardcampaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape. Steve also has high-profile general management experience, driving an integrated P&L of $5+ billion wholesale annually. He is a dynamic and passionate leader who thrives on inspiring teams and nurturing distinctive ideas through curiosity, diverse thinking and empowerment. Steve believes in the power of big ideas that challenge the status quo, the ability of passionate people to bring them to life and the positive impact ideas can have on the world.


What you’ll learn

  • What type of consumer data can be collected?
  • How to script a clear customer journey.
  • 3 ways a fitness owner can enhance their customer experience using data.

Episode Timeline

  • 01: 48   Thank you to our podcast partner Gym Sales
  • 02:14   Introducing this weeks guest, Steve Lesnard
  • 03:02  Thank you to our podcast partner Gym Sales
  • 03:47  What type of data can be collected about consumers?
  • 05:45  What is some of the customer information to look out for?
  • 07:57  Behind the scenes of the Nike/Apple collaboration
  • 10:52 Leveraging data insights to best service customers
  • 17:33  How to script a customer journey
  • 23:39  Fitbizpiration:  3 ways to build your brand and enhance the customer experience
  • 27:32  Bonus segment:  Andrew Simmons from FILEX
  • 33:40 Join us for the FILEX Meet up 2019
  • 34:19  Thank you to our podcast partner Team Rockstar Fit
  • 34:40  Precor QFF with Julie Creffield
  • 36:39  Thank you to our podcast partner Tribe Team Training
  • 37:30  Thank you to our foundation partner Active Management

Precor Quick Fire Five Guest, Julie Creffield

Julie Creffield

Resources our experts shared in the show

Register for the FBP Family Meet Up

Contact Steve Lesnard

Episode mentioned in the show – Amanda Bond 

Sponsors

GymSales

Team RockStar Fit

Tribe Team Training

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How to Name Your Nutrition Coaching Business for Real Results

We’ve mentioned before that your website functions as the digital waiting room for your nutrition coaching business. Following that analogy, your business name is the front door. Before your potential clients enter the waiting room to get more acquainted, your business name greets them and tells them who you are, what you do, and how you do it. Your name not only sets the tone for your business, it is also intertwined with so many other aspects of doing business, from building websites to securing a bank account.



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226 Julie Creffield – How To Speak With Non-Gym Members

Julie Creffield, founder of the plus size fitness movement,  Too Fat to Run.  For over 25 years Julie worked with organizations, such as the London 2012 Olympics, to bring communities together, and it was when she found herself alone as a single mom, she decided to put her community-building skills to work for herself  – turning her blog into a 6-figure business.


What you’ll learn

  • Why Julie started the Too Fat to Run blog and movement
  • How she was able to turn her blog into a 6-figure business
  • The role of customer feedback and testing in business development

Episode Timeline

  • 01: 20 Thank you to our podcast partner Tribe Team Training
  • 02:01 Introducing Julie Creffield, where her fitness journey began
  • 02:47 Thank you to our podcast partner Tribe Team Training
  • 04:01 Where did your fitness journey start?
  • 08:10 What does the business look like now?
  • 10:38 Any challenges along the journey?
  • 16:03 Testing new products and services
  • 19:31 How has the business expanded?
  • 28:07 Fitbizpiration: Actions for people wanting to build a fitness business
  • 30:23 Thank you to our podcast partner Precor
  • 31:00 Precor Quick Fire Five with Andrea Hovell
  • 34:20 The #FBPFamily Meet Up at FILEX 2019
  • 35:15 Thank you to our foundation partner Active Management

Precor Quick Fire Five Guest, Andrea Hovell

Andrea Hovell

Resources our experts shared in the show

Julie Creffield: Website | Facebook | Twitter

Register for the FBP Family Meet Up

Book recommended by Andrea Hovell: Accounting for the Numberphobic 

Sponsors

Tribe Team Training

Precor

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The cost of getting lean: Is it really worth the trade-off? [Video]

Six-pack abs. Tight butts. Lean, glistening beach bodies and vibrant health. That’s what the fitness industry is selling, but have you ever considered the true costs of achieving this “look?”

In this short video, Dr. John Berardi lays out all the benefits and tradeoffs, so you can make an informed decision about what’s truly right for you—when it comes to your body, health, and lifestyle. Because it’s about getting what you want… but also figuring out how much you’re willing to give up.

If you’re a coach, or you want to be…

Learning how to coach clients, patients, friends, or family members through healthy eating and lifestyle changes—in way that’s evidenced based and personalized for each individual’s lifestyle and preferences—is both an art and a science.

If you’d like to learn more about both, consider the Precision Nutrition Level 1 Certification. The next group kicks off shortly.

What’s it all about?

The Precision Nutrition Level 1 Certification is the world’s most respected nutrition education program. It gives you the knowledge, systems, and tools you need to really understand how food influences a person’s health and fitness. Plus the ability to turn that knowledge into a thriving coaching practice.

Developed over 15 years, and proven with over 100,000 clients and patients, the Level 1 curriculum stands alone as the authority on the science of nutrition and the art of coaching.

Whether you’re already mid-career, or just starting out, the Level 1 Certification is your springboard to a deeper understanding of nutrition, the authority to coach it, and the ability to turn what you know into results.

[Of course, if you’re already a student or graduate of the Level 1 Certification, check out our Level 2 Certification Master Class. It’s an exclusive, year-long mentorship designed for elite professionals looking to master the art of coaching and be part of the top 1% of health and fitness coaches in the world.]

Interested? Add your name to the presale list. You’ll save up to 33% and secure your spot 24 hours before everyone else.

We’ll be opening up spots in our next Precision Nutrition Level 1 Certification on Wednesday, June 5th, 2019.

If you want to find out more, we’ve set up the following presale list, which gives you two advantages.

  • Pay less than everyone else. We like to reward people who are eager to boost their credentials and are ready to commit to getting the education they need. So we’re offering a discount of up to 33% off the general price when you sign up for the presale list.
  • Sign up 24 hours before the general public and increase your chances of getting a spot. We only open the certification program twice per year. Due to high demand, spots in the program are limited and have historically sold out in a matter of hours. But when you sign up for the presale list, we’ll give you the opportunity to register a full 24 hours before anyone else.

If you’re ready for a deeper understanding of nutrition, the authority to coach it, and the ability to turn what you know into results… this is your chance to see what the world’s top professional nutrition coaching system can do for you.

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227 A 15 Minute Financial Health Check for Fitness Professionals

Financial Health Check

Andrea Hovel the co-owner of Healthier Bookkeeping,  an accounting business that caters specifically for the health and fitness industry.  In this weeks episode, Andrea takes us through a quick Financial Health Check to ensure we are on top of the key metrics in our business and can be aware of any red flags to look out for.


What you’ll learn

  • The first step to doing a Financial Health Check
  • How to best use this information to benefit your business
  • 3 ways to keep your finances healthy for the long term

Episode Timeline

  • 00:30 Thank you to our podcast partner Tribe Team Training
  • 01:00 What’s coming up in this week show
  • 02:47  Message from our podcast partner Tribe Team Training
  • 03:20  First step to doing a Financial Health Check
  • 09:02  How to best use this information to benefit your business
  • 10:49  Fitbizpiration 3 ways to keep your finances healthy for the long term
  • 12:32  Message from our podcast partner Gym Sales
  • 12:54  Reminder to download the one page Financial Health Check PDF
  • 13:16  Check out the Financial Intensive Series and eBook featuring Mike Michalowicz
  • 14:01  Precor Quick Fire Five with Tim Oberg
  • 16:01  Final reminder to join us for the #FBPFamily Meet Up at Filex
  • 17:15 Message from our foundation partner Active Management Offer

Precor Quick Fire Five Guest, Tim Oberg

Tim Oberg

Resources our experts shared in the show

Andrea Hovel: Website | Facebook

Monthly financial health check up checklist

Podcast recommended by Tim Oberg

Sponsors

Tribe Team Training

GymSales

Justin Tamsett’s Shows

001 Chewing The Thin With Justin Tamsett On The Fitness Industry And Consumer Trends

005 Justin Tamsett – What Has Tinder Got To Do With Your Fitness Business?

008 Justin Tamsett – The Importance Of Understanding Your Clients YOUniverse

011 Justin Tamsett – The Power of Brand Fanatics In Your Fitness Business

014 Justin Tamsett – How To Use Devices And Data To Grow Your Fitness Business

026 Justin Tamsett – How A Little Mystery Can Help You Connect With Your Fitness Clients And Gym Members

018 Justin Tamsett – Fitness Businesses That Have Embraced Local Love & Rewarded Status

022 Justin Tamsett – Focus Your Attention On Human Resources And Why Not To Rely on Traditional Demographics for Your Marketing

038 Justin Tamsett – What We Can Learn From Other Industries About Great Customer Experiences

043 Justin Tamsett – Actions To Reward Status In Your Fitness Business

048 Justin Tamsett – What a SIP Has to Do with Your Fitness Business and Why You Should Consider a Party for One

064 Justin Tamsett – In The Raw

107 Justin Tamsett The 7 C’s to Building a Winning Team

120 Justin Tamsett – Facebook Live Tips For The Fitness Industry

159 Justin Tamsett Shares Strategies to Increase Your Prices

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