241 How to Use Authority Marketing to Make Competition Irrelevant

Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.

Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

What you’ll learn

  • What is Authority Marketing?
  • The 7 Pillars of Authority Marketing
  • A look at a fitness industry case study

Episode Timeline

  • 00:54  Thank you to our Intensive Show Partner ABC Financial
  • 01:52 What’s coming up on today’s show
  • 03:05  Thank you to our Intensive Show Partner ABC Financial
  • 03:29  Welcome to Adam Witty
  • 03:55 What is Authority Marketing
  • 06:48  A case study of someone that has excelled at Authority Marketing
  • 14:57  The 7 Pillars of Authority Marketing
  • 19:01  Action 1:  Find out how and where your customers consume their content
  • 31:19  Action 2:  Set up your name as a website URL
  • 31:36  The final 2 pillars
  • 37:14  Example of a fitness business that excels at Authority Marketing
  • 40:02  3 actions that gym owners can implement to use Authority marketing in their business

Access the eBook now

Resources our experts shared in the show

Adam Witty: Website

Sponsors

ABC Financial

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240 6 Step System to Finding Growth in your Fitness Business

Emmett Williams is the President of Myzone.  Prior to Myzone, Emmett built and owned a chain gyms as well as having owned and grown the international sales & marketing company CFM International.

In recent years Emmett was inducted into Fitness Australia’s ‘Roll of Honor’ for his excellence in leadership, and also accepted IHRSA’s ‘Associate of the Year’ award on behalf of Myzone.


What you’ll learn

  • 6 step system to finding growth in your fitness business

Episode Timeline

  • 00:41  Thank you to today’s podcast partner Myzone
  • 01: 12 What’s coming up on this week’s show
  • 02.24 Message from today’s podcast partner Myzone
  • 03:25  What does the term Growth Hacking mean?
  • 04:08  Walking through the 6-step system
  • 05: 26  Step 1: Working out the Problem statement
  • 10:28  Step 2: Priming your team
  • 15:14  Step 3: Divergent Thinking
  • 17:59 Step 4: Convergent Thinking
  • 20:16  Step 5: Scoring Ideas
  • 26:01  Step 6: Testing
  • 34:28  Final tips for today
  • 36:35  Message from Loud Rumor
  • 37:07  Precor Quick Fire Five with Sunil Saha
  • 41:30 Thank you to our podcast partner Tribe Team Training

Resources Our Experts Shared in the Show

Books recommended by Emmett Williams

The 5 Dysfunctions of a Team

The Advantage

Book recommended by Sunil Saha

High Output Management

Precor Quick Fire Five, Sunil Saha

Sunil Saha

Sponsors

Advertiser

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