243 How to SEO Your Fitness Business with Kate Toon

Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing.

Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. She’s the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.

She recently published her book, The Confessions of a Misfit Entrepreneur and she is the founder of The Copywriting Conference.


What you’ll learn

  • The term Search Engine Optimisation
  • Challenges that fitness businesses face when it comes to SEO
  • How Google my Business can help our SEO
  • Top website tips
  • 3 top content marketing tips

Episode Timeline

  • 00:58  Thanks to our podcast partner One Fit Stop
  • 01:50  Introducing our special guest Kate Toon
  • 03:15  Thanks to our podcast partner One Fit Stop
  • 03:28 Kate starts explains the term Search Engine Optimisation
  • 04:34  Why is it so important to be at the top of Google Search?
  • 05:39 Challenges that fitness businesses face when it comes to SEO
  • 09:04  How Google my Business can help your SEO
  • 15:59  Top tips for an awesome website
  • 20:01 What role does video play in SEO
  • 25:02  Top 3 content marketing tips
  • 27:56  What we need to know about Hashtags
  • 32:50  Message from our friends at MX Metrics
  • 33:29  Precor Quick Fire Five with Shawn Stewart

Resources Our Experts Shared in the Show

Kate Toon: Website | Facebook | Twitter

Clever Copywriting School


Agora Pulse

Rev.com

Book recommended by Shawn Stewart: The 7 Habits of Highly Effective People

Precor Quick Fire Five, Shawn Stewart


Shawn Stewart

Sponsors

OneFitStop

Advertiser

mxm medallia

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Georgetown University’s Pivot Program: Preparing Former Prisoners To Become Entrepreneurs


Georgetown University’s Pivot Program is a comprehensive program for recently incarcerated individuals. It combines college classes, internships and individually tailored employment services in a partnership model that could be adopted by any city that’s home to a service-oriented university.
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Fit Body Boot Camp’s CEO Bedros Keulian is Revolutionizing the Franchise Industry

242 How Loyalty Programs Drive Retention

Sunil Saha, the Founder and CEO of Perkville. Perkville is the largest rewards platform for the fitness industry.

Sunil started the company to help Small to medium businesses compete with large companies by giving them a powerful, yet affordable program.

He now works with companies of all sizes, primarily in the fitness industry. Prior to founding Perkville,  he held product management positions at Yahoo! and LinkedIn.


What you’ll learn

  • What to expect when launching a loyalty program
  • How to make your program stand out from the crowd
  • Tips for launching a successful loyalty program

Episode Timeline

  • 01:05 Message from our podcast partner One Fit Stop
  • 01:45 What’s coming up in this week’s show
  • 03:52 Why do so few fitness businesses have a loyalty program?
  • 05:57  What to expect when launching a loyalty program
  • 07:19 How to make your program stand out from the crowd
  • 12:05  How can you maintain the momentum of a loyalty program
  • 14:23 Case study of a fitness business that has had success with a loyalty program
  • 17:03 Fitbizpiration: Tips for launching a successful loyalty program
  • 20:14  Message from our podcast partner Myzone
  • 20:45  Precor quick fire five with Kate Toon

Resources Our Experts Shared in the Show

Sunil Saha: Website | Twitter | Facebook

Precor Quick Fire Five, Kate Toon

Kate Toon

Sponsors

OneFitStop

 

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