270 Retention Success in 2020 with Dr Paul Bedford

Paul Bedford

Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, Paul Bedfordfitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went on to develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

Your Podcast Snapshot:

  • 3 key metrics to  improve member retention
  • Action steps to achieve the result for each metric
  • Tips to remain focused on your New Years Retention Resolution

Episode Timeline

  • 00:09  Your Fitness Business Podcast Snapshot
  • 00:31  Thank you to our podcast partner  MYZONE
  • 00:57   What’s coming up on this week show
  • 02.20  Message from our podcast partner MYZONE
  • 04:51  3 key metrics to  improve member retention
  • 05:21  Action steps to improve visit frequency
  • 14:37   Action steps to decrease attrition
  • 20:25  Action steps to improve retention time
  • 29:37  How can we get our team to buy into these New Years Retention Resolutions
  • 31:42  This weeks Fitbizpiration
  • 34:38  Message from our friends at Team Rock Star Fit
  • 35:16  Precor Quick Fire Five  – Special 4 part series in Jan 2020
  • 33:15  REWIND Feature Show:  Steps to Creating a Retention Plan for Your Fitness Business
  • 36:36  Join us at the #FBPFamily Meet Up at IHRSA 2020
  • 35:26  Join the Active Management Community today!

Did you love today’s episode? Leave a Review here

Contact todays guest, Dr Paul Bedford


This Weeks Rewind Show

Steps to Creating a Retention Plan for Your Fitness Business

During the episode you will learn:

  • What data to capture and measure to help you build a retention strategy
  • How to build your customer journey to improve your retention.
  • VIP Visits and how they affect retention
  • How to use a CRM system for retention rather than sales

This Weeks Podcast Partners

[

11 Debunked Health & Fitness Claims to Leave in 2019


Health and fitness fads and claims are in every magazine and on every talk show these days. While some health news proves to be valuable and true, there are even more claims out there that simply serve to confuse people and derail their efforts at getting fit and staying healthy.

Here are eleven debunked claims to kick to the curb in 2019 as you prepare for a healthy, happy 2020:

[

How to Get Featured on the News as a Health and Wellness Expert in 2020

Media coverage is one of the fastest ways to position yourself as a health and wellness expert and reach a broader audience with your message. However, with so many stories competing for limited air time, you may be unsure how to cut through the noise to even get the chance to pitch your idea. The key is in building the right relationships with the right people and then tailoring a pitch that will resonate with them.

[

New Options Close the Financing Gap For Women Entrepreneurs In The Next Decade

New Options Close the Financing Gap For Women Entrepreneurs In The Next Decade
Venture capital gets most of the media’s attention, but the truth is less than 1% of women entrepreneurs will raise it. In this second of two articles, we look at how tech-enabled financing options will make it easier for the 99% of other entrepreneurs to raise financing.
[

This Fitness CEO is Revolutionizing the Franchise Industry Just By Caring More