234 How To Improve Member Engagement in Your Fitness Business

engagement

engagementRobert Barnes is the Country Manager – Asia Pacific for Higher Logic.  He has held Chief Executive roles in Australia and New Zealand over a 20 year period including CEO of Australian Canoeing and GM-Operations for Fitness Australia.


What you’ll learn

  • What does the term engagement really mean?
  • Where to start looking for solutions to achieve engagement
  • What’s wrong with using Facebook or social platforms to engage with your customers?
  • Ways to improve member engagement

Episode Timeline

  • 00:31  Thank you to our podcast partner Precor
  • 01:12  Introducing this weeks guest Robert Barnes
  • 01:31  Robert will be speaking at the Fitness Industry Technology Summit: use the code active to save $100 on registration
  • 02:45 Message from our podcast partner Precor
  • 03:59  What does the term engagement really mean?
  • 05.50 Where to start looking for solutions to achieve engagement
  • 13:15  What’s wrong with using Facebook or social platforms to engage with your customers
  • 19:46  How does an omnichannel approach mean to member engagement
  • 22:20 An out of industry example of a great omnichannel approach
  • 25:09  What is the process involved in a strong onmichannel approach
  • 30:40  Message from our podcast partner Gym Sales
  • 31:10 Ways to improve member engagement
  • 32:50 Robert will be speaking at the Fitness Industry Technology Summit:  use the code active to save $100 on registration
  • 35:45 Message from our podcast partner Team Rock Star Fit
  • 36:10  Precor Quick Fire Five with Dori Nugent
  • 39:20  Message from our foundation partner Active Management

Precor Quick Fire Five Guest, Dori Nugent

Dori Nugent

Resources our experts shared in the show

Robert Barnes: Website | Twitter | Instagram

Book recommended by Dori Nugent – Extreme Ownership

Sponsors

gymsales

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