279 Scott Stratten – Understanding The Age of Disruption

Scott Stratten, is the President of Un-Marketing.

Scott is a Disruptive and UN-traditional Sales, Marketing, Branding & Relationship Expert.

As the president of Un-Marketing, he has transformed how corporations, like PepsiCo, Century 21, Fidelity and Microsoft do business, with radical insights on how to engage better with customers through social and viral marketing.

Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matters most to current and potential buyers. Values like trust, authenticity, relationships and service.  In 2018, Scott was inducted into the National Speakers Association Hall of Fame.


Your Podcast Snapshot:

  • Understanding The Age of Disruption
  • How to deal with disruption in your business
  • 3 tips to build a business in 2020 and beyond

Episode Timeline:

  • 00:03  Your Fitness Business Podcast Snapshot
  • 00:35  Thank you to our podcast partner, One Fit Stop
  • 01:15  Introducing Scott Stratten
  • 03:06  Thank you to our podcast partner, One Fit Stop
  • 03:41  What is the Age of Disruption?
  • 09:59  How can you anticipate change?
  • 15:29 Tips for a team dealing with disruption
  • 26:08  What is the Millennial Myth
  • 30:01  This weeks Keepme Fitbizpiration
  • 35:58  Message from our Podcast Partner Precor
  • 36:53  IHRSA 2020 Insights and Highlights with Kaitlynn Anderson Fernandez
  • 45:53  Bonus Interview with Trina Gray from Team Rockstar Fit 
  • 54:43  Quick Fire Five with Dennis Yu
  • 59:01 REWIND Show: The Best advice ever for growing your fitness business with Trina Gray
  • 33:47 Join us at the IHRSA MeetUp 2020
  • 32:29  Thank you to our foundation partner Active Management

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    Contact today’s guest  – Scott Stratten 

    Check out IHRSA 2020 Click Here
    Register for IHRSA 2020 Click Here
    or Call (in the USA) 1-617-9510-055

    Bonus Interview with Trina Gray from Team Rockstar Fit

    Connect with Trina go to the Team Rockstar Fit Website or DM her on Instagram at Trina Gray 

    Learn more about Team RockStar Fit in the video below:


    Quick Fire Five Guest is Dennis Yu

    Systems mentioned by Dennis:


    Book recommendation from Dennis:

    Principles: Life and Work by Ray Dalio

    This Week’s REWIND Show

    220 Trina Gray – The Best Advice Ever for Growing Your Fitness Business

    The Best advice ever for growing your fitness business with Trina Gray 

    • The first non-negotiable steps when starting to grow and expand your business
    • Ways we can incorporate new revenue streams into our business
    • Challenges to look out for / things to avoid when introducing new revenue streams
    • How to minimise risk to ensure we have the best chance of succeeding

    This Week’s Podcast Partner

    Fitbizpiration Partner

    This Week’s Podcast Advertisers

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