273 Group Fitness Success in 2020 with Emma Barry and Tracy Minnoch-Nuku

Emma Barry consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups.

A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox and currently consulting to Basic-Fit – the fastest growing value-based chain in Europe.

Emma is fluent in what happens next in boutique fitness. She draws on considerable industry experience and understanding of trends to coach owners in saving precious time and money as they open a new studio, scale their concept or refresh their club-in-a-club model.

Tracy Minnoch-Nuku has grown up in the fitness industry, from starting as an 18-year old “aerobics” teacher through to managing personal training and group training teams in New Zealand.

As one of the original Master Trainers for Les Mills New Zealand, Tracy was headhunted to support the growth of Fitness First Asia and moved to Hong Kong and then Malaysia. Over 5 years, she trained 1000’s of instructors and built a support management team for the rapid roll out of group classes.

Tracy set up support business for Les Mills in South East Asia and after 7 years and a new trainer team of 80 international trainers across 8 countries including China, Tracy joined her husband in setting up their own brand of fitness boutique clubs – FIRE Fitness.

Your Podcast Snapshot:

  • 3 key metrics we should improve around customer service
  • Action steps to achieve the result for each metric
  • Tips to remain focused on your New Years customer service resolution

Episode Timeline

  • 00:01  Join us at the #FBPFamily Meet Up at IHRSA 2020
  • 00:57  Your Fitness Business Podcast Snapshot
  • 00:31  Thank you to our foundation partner Active Management
  • 01:49   What’s coming up on this week show

Part 1 – Emma Barry

  • 04:26  3 key metrics we should improve around customer service
  • 07:57  Action steps to achieve the result for each metric
  • 12:01   About SoulCycle Soul Beat
  • 17:22  Tips to remain focused on your New Years customer service resolution

Part 2 – Tracy Minnoch-Nuku

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Contact today’s guests:

Emma Barry 
Website:  http://emmabarry.com/
Facebook:  https://www.facebook.com/emmaccbarry/
Instagram: https://www.instagram.com/emmaccbarry/
LinkedIn: https://www.linkedin.com/in/emma-barry-51ba6a3/

Tracey Minnoch-Nuku 

This Weeks Precor Quick Fire Five Guest: Robert Jackson from FitnessBI

Recommended by Robert Jackson


This Weeks Rewind Show:

In The Trenches of a Market Leading Fitness Business 

During the episode you will learn:

  • What it’s like in the trenches of Les Mills Newmarket NZ
  • The value of 30 minute fitness classes
  • The role of virtual classes in a fitness facility

This Weeks Podcast Partners

Active Management

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