270 Retention Success in 2020 with Dr Paul Bedford

Paul Bedford

Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, Paul Bedfordfitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went on to develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

Your Podcast Snapshot:

  • 3 key metrics to  improve member retention
  • Action steps to achieve the result for each metric
  • Tips to remain focused on your New Years Retention Resolution

Episode Timeline

  • 00:09  Your Fitness Business Podcast Snapshot
  • 00:31  Thank you to our podcast partner  MYZONE
  • 00:57   What’s coming up on this week show
  • 02.20  Message from our podcast partner MYZONE
  • 04:51  3 key metrics to  improve member retention
  • 05:21  Action steps to improve visit frequency
  • 14:37   Action steps to decrease attrition
  • 20:25  Action steps to improve retention time
  • 29:37  How can we get our team to buy into these New Years Retention Resolutions
  • 31:42  This weeks Fitbizpiration
  • 34:38  Message from our friends at Team Rock Star Fit
  • 35:16  Precor Quick Fire Five  – Special 4 part series in Jan 2020
  • 33:15  REWIND Feature Show:  Steps to Creating a Retention Plan for Your Fitness Business
  • 36:36  Join us at the #FBPFamily Meet Up at IHRSA 2020
  • 35:26  Join the Active Management Community today!

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Contact todays guest, Dr Paul Bedford


This Weeks Rewind Show

Steps to Creating a Retention Plan for Your Fitness Business

During the episode you will learn:

  • What data to capture and measure to help you build a retention strategy
  • How to build your customer journey to improve your retention.
  • VIP Visits and how they affect retention
  • How to use a CRM system for retention rather than sales

This Weeks Podcast Partners

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