265 The Impact of Artificial Intelligence in Your Business with Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he’s focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.  A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Your Podcast Snapshot:

  • Recognising Artificial Intelligence in the fitness industry
  • How smart newsletters can deliver individualised content to your members
  • 3 tips for introducing Artificial Intelligence into your fitness business

Episode Timeline

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Contact Today’s Guest, Paul Roetzer

 Marketing Artificial Intelligence Institute

 Marketing Artificial Intelligence Conference (MAICON)

Resources Mentioned In Today’s Show

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HubSpot  CRM


WordStream Online Advertising Automation

ALBERT  Solves top digital advertising challenges

Precor Quick Fire Five, Rich Hutson

Resources Our Experts Shared in the Show

Book recommended by Rich Hutson 



REWIND Show This Week

233 Data Privacy, Biometrics and Website Accessibility Updates for Club Operators with Helen Durkin from IHRSA

During the interview:

  • What is the GDPR?
  • How do GDPR rules affect gym owners in 2019?
  • What are biometrics and how do they affect our business?
  • Website accessibility for people with disabilities




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