Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.
Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.
What you’ll learn
- What is Authority Marketing?
- The 7 Pillars of Authority Marketing
- A look at a fitness industry case study
- 00:54 Thank you to our Intensive Show Partner ABC Financial
- 01:52 What’s coming up on today’s show
- 03:05 Thank you to our Intensive Show Partner ABC Financial
- 03:29 Welcome to Adam Witty
- 03:55 What is Authority Marketing
- 06:48 A case study of someone that has excelled at Authority Marketing
- 14:57 The 7 Pillars of Authority Marketing
- 19:01 Action 1: Find out how and where your customers consume their content
- 31:19 Action 2: Set up your name as a website URL
- 31:36 The final 2 pillars
- 37:14 Example of a fitness business that excels at Authority Marketing
- 40:02 3 actions that gym owners can implement to use Authority marketing in their business
Resources our experts shared in the show
Adam Witty: Website