241 How to Use Authority Marketing to Make Competition Irrelevant

Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.

Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

What you’ll learn

  • What is Authority Marketing?
  • The 7 Pillars of Authority Marketing
  • A look at a fitness industry case study

Episode Timeline

  • 00:54  Thank you to our Intensive Show Partner ABC Financial
  • 01:52 What’s coming up on today’s show
  • 03:05  Thank you to our Intensive Show Partner ABC Financial
  • 03:29  Welcome to Adam Witty
  • 03:55 What is Authority Marketing
  • 06:48  A case study of someone that has excelled at Authority Marketing
  • 14:57  The 7 Pillars of Authority Marketing
  • 19:01  Action 1:  Find out how and where your customers consume their content
  • 31:19  Action 2:  Set up your name as a website URL
  • 31:36  The final 2 pillars
  • 37:14  Example of a fitness business that excels at Authority Marketing
  • 40:02  3 actions that gym owners can implement to use Authority marketing in their business

Access the eBook now

Resources our experts shared in the show

Adam Witty: Website

Sponsors

ABC Financial

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