237 Everything you need to know about Marketing with Mark Schaefer

Mark Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven best-selling books.

Mark ‘s new book Marketing Rebellion: The Most Human Company Wins has already hit number one in both the Marketing and Advertising categories of Amazon.


What you’ll learn

  • What the current marketing landscape looks like and what has changed from the past
  • What it means to take a human centered approach to your marketing
  • Why the connection between your employees and your customers is instrumental to your marketing strategy
  • Mark shares an example of a well-known fitness brand that is leading the way when it comes to customer interaction

Episode Timeline

  • 01:01  Thank you to our podcast partner Myzone
  • 01:47  Please leave us a review on your podcast player today
  • 02:30  What’s coming up on this week’s show
  • 04:10  Thank you to our podcast partner Myzone
  • 05:32  What the current marketing landscape looks like and what has changed from the past
  • 10:35  What it means to take a human centered approach to your marketing
  • 15:14  Why the connection between your employees and your customers is instrumental to your marketing strategy
  • 19:54  Case Study:  Lululemon
  • 26:43  Message from MX Metrics
  • 27:19  Fitbizpiration from Chantal
  • 28:56  Thank you to our partner One Fit Stop
  • 29:30  Precor Quick Fire Five with Brook Dixon

Resources our experts shared in the show

Connect with Mark and purchase his books

Listen to Mark’s first episode on the show

Precor Quick Fire Five Guest, Brook Dixon

Brook Dixon

Recommended by Brook Dixon Zorba the Greek

Sponsors

OneFitStop

Advertiser

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