232 Everything You Need to Know About Data Driven Marketing

Gemma Anderson is the Head of Performance and Growth at Deakin University.  She has a background as a digital strategist, working with brands such as Holden, Jetstar and Specsavers and her work has received global and local awards.

In 2016 she was recognised by B&T Magazine as the most Influential person in Marketing Under 30!


What you’ll learn

  • How marketers can make the most from Data Driven Marketing
  • Common mistakes businesses make when using data for marketing
  • The most important steps to set up your marketing to make the most of data and technology

Episode Timeline

  • 00:45  Thank you to our podcast partner, Precor
  • 01:18  Meet this week’s special guest, Gemma Anderson
  • 03:01  Fitness Industry Tech Summit – use the code active to save $100
  • 03:18   Thank you to our podcast partner, Precor
  • 04:17  Examples of the type of data a business might collect
  • 06:51  How can we get the best use out of the data we collect?
  • 08:25 Advice around simplifying data driven marketing
  • 11:41  Example of cross channel marketing
  • 14:03  Common mistakes that businesses make and lessons to learn
  • 17:06  How are customer expectations changing when it comes to experiences.
  • 20:05  Fitbizpiration:  How to make the most out of your data
  • 20:10  A message and special offer from Loud Rumor
  • 24:32   Hear Gemma speak at the Fitness Industry Technology Summit 2019
  • 26:25  Message from our podcast partner GymSales
  • 26:41  Precor Quick Fire Five with Helen Durkin

Precor Quick Fire Five Guest, Helen Durkin

Helen Durkin

Resources our experts shared in the show

Gemma Anderson: Website

As mentioned by Gemma:  Gartner Reports

Hear Gemma speak at the Fitness Industry Technology Summit and use the code active to get a $100 discount

App recommended by Helen Durkin – OmniFocus

Book recommended by Helen Durkin – Getting things done by David Alan 

Book recommended by Helen Durkin – Essentialism

Book recommended by Helen Durkin Deep Work

Sponsors

gymsales

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