Two Lessons From Two Shoe Guys: What Allbirds Can Teach Health Tech Entrepreneurs

Two key lessons for health tech entrepreneurs from Allbirds founders: 1. understand what customers actually wants (virtue in itself may not be as compelling as you think); 2. incumbents may talk change but tend to embrace incremental improvements (so focus on that, rather than tech wonder).[Read More …] This Fitness CEO is Revolutionizing the Franchise […]

239 Using Your Brand and Data to Engage Prospects

Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP. Andrés led the content program for Tourism Australia as the global content editor from 2014 to 2017 when he oversaw content produced for visitors to Australia from around […]

239 Using Your Brand and Data to Engage Prospects

Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP. Andrés led the content program for Tourism Australia as the global content editor from 2014 to 2017 when he oversaw content produced for visitors to Australia from around […]