267 Rich Hutson – How to Raise Your Membership Prices

Rich Hutson is the CEO CHi Fitness, he is a career “lifer” in the fitness industry starting as a personal trainer in Canada. He moved to Australia and spent 10 years working with the biggest brands including Healthlands and Fitness First. In 2001 he was given the opportunity to be part of the senior executive team that took Fitness First across 6 Asian countries and to over 100 clubs. He also spent 6 years as the Sales Director for Fitness First Europe overseeing 6 countries and 210 clubs. In 2016 he left FF to open Fire Fitness, the first boutique fitness clubs in Malaysia. 2017 saw him take his biggest challenge, the CEO role at CHi Fitness, where he was instrumental in turning the business around and taking it to sale in less than 15 months.

Rich starts a new role in 2020 as the business development Manager for Evolution Wellness and will lead their brand new low cost, high value brand called GoFit.


Your Podcast Snapshot:

  • What to consider before raising your membership prices
  • How and why Rich chose to increase prices by 25%
  • 3 tips that owners must do when deciding to implement an increase

    Episode Timeline

    • 00:09  Your Fitness Business Podcast Snapshot
    • 00:31  Thank you to our podcast partner  MYZONE
    • 00:57   What’s coming up on this week show
    • 02:16   Message from our podcast partner MYZONE
    • 02:43  You can win a pair of BOSE Alto Frames Click here for details
    • 03:23  Welcome to Rich Hutson
    • 03:49  What should a club owner consider before increasing prices
    • 08:07  How did Rich calculate 25% increase
    • 10:59  Did the price increase apply to current members or just new members?
    • 12:40  Increase timeline roll out
    • 20:57 Were there any changes to how the business was marketed
    • 23:22 If you did it all again, would you change anything?
    • 25:20  Message from our friends at  Gym Sales 
    • 25:57   Fitbizpiration: 3 tips that owners must do when deciding to increase their membership prices
    • 30:25   Message from our podcast partner One Fit Stop
    • 31:05    Precor Quick Fire Five – Jose Teixeira
    • 37:22   Join us at the #FBPFamily Meet Up
    • REWIND Feature Show: 188 Rachel Cosgrove 3 Ways to Make More Money in your Fitness Business
    • Join the Active Management Community today!

    Did you love today’s episode? Leave a Review here

    Contact Today’s Guest, Rich Hutson

    CHI Fitness Website

    CHI Fitness Instagram 

    Precor Quick Fire Five with Jose Teixeira

    Resources Mentioned in Precor Quick Fire Five

    This Weeks Rewind Show

    188 Rachel Cosgrove 3 Ways to Make More Money in your Fitness Business

    During the episode you will learn:

    • 3 Ways to make more revenue in your Fitness Business
    • How to increase your prices each year
    • Tips for getting new members into your club

    This Weeks Podcast Partners

    OneFitStop

    This Weeks Advertisers

    gymsales

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    266 How to Create Leaders in Your Business with COO of Merritt Clubs, Mark Miller

    Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mark joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO. In this capacity Mark is responsible for all the day to day management and operations of all 9 clubs, the Merritt consulting arm – MCM as well as its new Wellness division. He has a broad range of expertise including, club management, sales, revenue generation, personal training, programming, budgeting, and Cultural and service design in multi company environments.

    In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations.

    Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design. To contact him for information, consulting or speaking please call 410-916-4431 or mmiller@merrittclubs.com


    Your Podcast Snapshot:

    • What a leadership role should entail in a gym environment
    • Ways to identify future leaders in your business
    • How important is it for a leader to work in various departments during their training
    • Ways to develop leadership qualities in your team

    Episode Timeline

    • 00:34  Thank you to our podcast partner ABC Financial 
    • 01:40   What’s coming up on this week show
    • 02:31   Message from our podcast partner ABC Financial 
    • 03:01  Welcome to our special guest Mark Miller
    • 03:19  What a leadership role should entail in a gym environment
    • 07:49  Ways to identify future leaders in your business
    • 15:41  Mark tells us more about the 401 training they offer
    • 18:35  How important is it for a leader to work in various departments during their training
    • 21:55  What Mark does instead of performance reviews
    • 28:09  Where do pay rises apply when you don’t do performance reviews
    • 31: 10  Ways to develop leadership qualities in your team
    • 35:44   Thank you to our podcast partner ABC Financial 

    Access Mark’s eBook now

    Did you love today’s episode? Leave a Review here

    Contact Today’s Guest, Mark Miller

    Call: 410-916-4431 or email mmiller@merrittclubs.com 

    Mark Miller Facebook 

    Sponsors

    ABC Financial

     

    [Read More …]