254 How to Use Social Media to Grow Your Personal Brand

Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.

“Work hard, play hard…and with everything you do, do it with enthusiasm and substance or not at all” – Sam Mutimer

A broken leg in 2008 (after playing rugby for England) was the tipping point for me, where I became aware of the true power of social media and how it plays a role in branding and business as a whole.

Not one to rest on my laurels and wait for an opportunity to come knocking, I decided to make the most out of the injury time-out, posting my injury on YouTube as advertising space for businesses to then ‘bid’ for, in order to get their brand seen online.

Unsurprisingly, the video went viral and received over 27,000 views in a matter of weeks.

Watching the volume of inquiries flood through justified the value of great content and solid network connections for brands on social platforms… and an idea was formed.

Upon my return to Australia and becoming actively involved in social media marketing via digital marketing agencies, I launched my own company, Thinktank Social, as a ‘niche’ social media agency – one of Australia’s very first.

In 2016 I saw another gap in the market, and recently opened our doors at Thinktank Scout – focusing on supporting, empowering and setting up athletes for ongoing success pre, during and post career – via social and digital channels.

The educational and training role is a passion of mine that goes with the job – exciting whoever I present to and adding substance and experience along the way… including some powerful case studies from our very own campaigns we have/are working on too!

A few achievements so far: guest lecturer at RMIT, social media resident for Channel 7 news, Today Tonight, SEN radio special guest, SBS radio news commentary, along with speaking interstate and overseas.

 


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What you’ll learn

  • Who should use social media to grow their personal brand
  • How to develop your personal brand statement
  • Why you should be using Instagram and LinkedIn more than you think
  • How to find what content style best suits you
  • The benefits for a business to have a team member with a strong personal brand

Episode Timeline

  • 00:30  You can WIN a pair of BOSE Quiet Comfort Headphones
  • 01:02  Thanks to our friends at Loud Rumor http://loudrumorvt.com
  • 02:03  Introducing Sam Mutimer
  • 04:47  Who should use social media to grow their personal brand
  • 16:03   How to develop your personal brand statement
  • 22:51 Why you should be using Instagram and LinkedIn more than you think
  • 26:38  How to find what content style best suits you
  • 32:09  The benefits for a business to have a team member with a strong personal brand
  • 36:35   What outcome can we expect from building our personal brand
  • 39:09 Thanks for our podcast partner Myzone
  • 39:56  Thank you to our friends at MXMertics
  • 40:47  Precor Quick fire five with Matthew Walrath
  • 44:09  Join the Active Management Community

Resources Our Experts Shared in the Show

Sam Mutimer: Website | Twitter | Facebook

Book recommended by Matthew Walrath:  Never Lose a Customer Again

Precor Quick Fire Five, Matthew Walrath

Matthew Walrath

Sponsors

 

 

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252 Talking Trends with Mo Hagan from Canfitpro

Mo Hagan is an International Health, Wellness, and Anti-Aging Expert,  #1 Best Selling Author & Speaker, and the newly appointed COO of Canfitpro.  This week Mo joins us for #TalkingTrends where we discuss 6 key areas – Marketing, Sales, Managing Teams, Retention, Fitness Programming and Professional Development.

 

 

 


What you’ll learn

  • Creating experiences for your members
  • The power of gamification
  • How to introduce traditional group fitness instructors to virtual training

Episode Timeline

  • 00:01 WIN!  Enter our competition today
  • 01:16  Thanks to our friends at MX Metrics
  • 03:35  Introducing this week’s special guest
  • 04.35  Topic 1: Marketing
  • 06.50  Topic 2: Sales
  • 11:53  Topic 3: Managing Teams
  • 17:40  Topic 4: Retention and Customer service
  • 23:29 Topic 5: Fitness Programming
  • 30:50  How to introduce traditional group fitness instructors to virtual training
  • 35:18 Topic 6: Professional Development
  • 39:23  Where in the world is Mo?
  • 45:08 Thank you to our friends at Gym Sales
  • 45:32  WIN!  Enter our competition today
  • 45:55 Thank you to our podcast partner Gym Sales
  • 46:25  Precor Quick Fire Five with Joanna Stahl
  • 48:42  Message from our foundation partner Active Management

Precor Quick Fire Five, Joanna Stahl

Joanna Stahl

Resources Our Experts Shared in the Show

Mo Hagan

Mentioned during the interview: Everything you need to know about live streaming your classes

Podcast recommended by Joanna Stahl   – Oprah and Eckhart Tolle: A NEW EARTH

Sponsors

OneFitStop

 

Advertisers

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253 Are You Missing Income Opportunities With Drop In’s?

Joanna Stahl is the CEO & Founder of Go2Practice.

Joanna is a 20 year industry veteran teaching for Crunch & Equinox

Throughout her career, she has built third party brand partnerships for LifeTime Fitness and 24 Hour Fitness via in gym advertising and experiential marketing which included sponsored programming, sampling, branded areas, content and more

Joanna founded her business, Go2Practice,  after identifying the consumer shift in how we search for fitness experiences and the need for on demand access to a gym.

 


What you’ll learn

  • Programs that have come to the US market, grown and stayed over the past few years
  • Actions consumers are taking when it comes to membership
  • How consumer behaviour has impacted pricing, sales, process and retention
  • Tips to meet the needs of today’s fitness consumer

Episode Timeline

  • 00:01 WIN!  Enter our competition today
  • 00:58  Message from our foundation partner Active Management – Join the Active Management Community here 
  • 02:01  About this weeks special guest – Joanna Stahl
  • 03:01  Programs that have come to the US market, grown and stayed over the past few years
  • 06:27  Actions consumers are taking when it comes to membership
  • 09:24  How consumer behaviour has impacted pricing, sales, process and retention
  • 12:38  What are 5 of the most in demand features of a gym membership in 2019
  • 14:41  What makes a member experience?
  • 16:22  Tips to meet the needs of todays fitness consumer
  • 19:05  WIN!  Enter our competition today
  • 19:36  Message from our podcast partner Precor
  • 20:01  Precor Quick Fire Five – Sam Mutimer
  • 20:51  Message from our foundation partner Active Management

Resources Our Experts Shared in the Show

Joanna Stahl: Website | Facebook | Instagram

Precor Quick Fire Five, Sam Mutimer

Sam Mutimer

Sponsors

Active Management

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